Topics to be covered:

• Analyzing the impact of influencers on societal perceptions of success, popularity, and beauty
• Understanding role of influencers in shaping trends and consumer behavior
• Behind-the scenes of the influencer industry
• Ethical considerations and responsibilities of promoting products and lifestyles
• How to discern between authentic and curated content

About the host: Akil Augustine, a Seneca College graduate, started his career at SportsNet covering the Blue Jays and NBA. Joining MLSE in 2006, he launched the Raptors on social media, later becoming a host on NBA TV Canada. Akil's career highlights include ESPN's NBA G League coverage and reporting the 2019 NBA Champion Toronto Raptors Parade. Today, he's a digital host/producer for MLSE, focusing on the Toronto Raptors and NBA TV Canada.

Follow us on LinkedIn, Facebook, Instagram, Threads, Twitter or YouTube for our latest events, workshops and news.