January 4, 2018

Fifteen years ago I found a pair of bright blue eyeglass frames before coloured frames were in style. My colleagues started to call me the “Blue Framed Career Specialist”. Suddenly my visual brand was set. I captured the attention and developed my brand simply be seeing blue!

Branding can be visual, or it can be in the words you write in the content of your LinkedIn profile, or it can be in your interview attitude or impression. However, you capture attention, having a brand is essential. Every time you talk with a potential employer you are competing for attention with hundreds of other priorities so learn to tailor your message and use your brand to be remembered.  Your brand is part of your whole job search picture.  What’s your brand?  Is it blue frames too?

Achēv offers free weekly events and workshops to help you achieve your employment and career goals. Visit our Events Calendar to see all of our upcoming events.

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