Allan Yu
Cold calling and warming writing are common job search methods that have resulted in success for many job seekers. They have similarities and differences. Which technique is best for you?
If you check Google, the definition of cold call states: “A verb. It is making an unsolicited call by phone in an attempt to sell services”. Warm writing is also a verb. It is writing an email or a LinkedIn message to someone that you either know, don’t know, or someone you have been referred to.
Cold Calling is:
1. a traditional job search method that was encouraged before COVID-19 changed communication processes. Cold calling has been affected by COVID-19 and the increase in scammers making cold calls.
2. a technique that is not for everyone. It requires an assertive, friendly and clear communication style.
3. an approach successfully used by experts in marketing and sales since making effective cold calls are the foundation of their job descriptions.
4. a process that requires effort, persistence and determination.
5. a system that is the same as prospecting without leads that involves preparation and research in order to target specific companies.
6. a job search method that might not get you an interview or a job, however it could land you a successful informational interview.
Warm Writing is:
1. a traditional job search method that has shifted over the years from print-based letters, to emails, and now to the LinkedIn message feature.
2. a process that is not for everyone. It needs advanced writing skills to express who you are, what you want, and what you can bring to the person you are warm writing to, all within a specific amount of character spaces.
3. an approach successfully used by job seekers who are experts in remote communication and social media platforms.
4. a process that requires effort, persistence and determination.
- a system that demands research and preparation. When reaching out to LinkedIn connections you might not really know, or to strangers that have a loose connection to you such as graduation from the same college or university, you need to warm write in a way that engages the person with relevant insights.
- a job search method that might not get you an interview or a job, yet could land you a successful informational interview via a phone or Zoom meeting because of your strategic planning.
If you choose warm writing using your LinkedIn message feature, leverage a trusted source. For example, are they a 2nd degree connection? If they are, this means you have a mutual connection that you could mention in your message.
If you are reaching out to a stranger, make the person feel important and be reasonable by giving reasons. For example, your message could state “I was intrigued by your profile and your recent post was very informative. I would very much like to be in your network to continue learning”.
In summary, cold calling uses your voice and warm writing uses your writing skills. Which is best for you? Give both a try. If you need additional job search ideas, Achēv’s Employment Ontario services can provide you with assistance. Every year, our Career Specialists and Staffing Specialists assist more than 25,000 job seekers in the Greater Toronto Area (GTA). During COVID-19, our employment services are delivered virtually at six employment centres located across Toronto, North York, Mississauga and Brampton. Contact us today to learn more about all employment preparation essentials!
This blog was written by Lisa Trudel, Career Specialist, Achēv.
